The New Trend in Digital Marketing

Local SEO Grand Junction

Like an ant to sugar, the savvy professional knows when a concept is more than just a fad. Buzzwords often pave the way for future industry “big deals” to become trends of significant importance. Digital marketing has been one such trend for some time and now the mantle of “up and coming thing you need to know” is being passed on to a relatively new phrase, “Local SEO” (Local Search Engine Optimization).

By taking advantage of strong Local SEO campaigns a business can promote services to local customers right when they are looking for what that business offers.

While Digital Marketing deals with an individual business’ ability to reach anyone anywhere who looks for something even remotely close to what services or products that business provides, Local SEO is much more of a community thing. By taking advantage of strong Local SEO campaigns a business can promote services to local customers right when they are looking for what that business offers.

It’s all about trust. People trust Google and often feel more comfortable with businesses that are a part of their local community. According to thesiteedge.com “having a definitive step by step local SEO strategy is key to moving up on the local SERPs [search engine results page]. With Google putting more emphasis than ever on local search, now is the time to act on reanalyzing your Local SEO strategies”.

an image of the USA map SEM grand junction

Searches from mobile devices 60% 60%

“Why Local SEO Is About to Become Even More Important”

“These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses.

Here’s why: Google loves local businesses”

… “users will start using on-the-go searches even more frequently, with even more immediate needs.

As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations”.

Jayson Demers

founder and CEO, Audience Bloom

The importance of Local SEO is much greater than small mom and pop stores just wanting to “get their name out there” regionally. These businesses are at the heart of the local SEO equation. Jayson Demers, founder and CEO of Audience Bloom, explains the deeper impact of local SEO and digital marketing in his entrepreneur.com marketing bootcamp article. “Why Local SEO Is About to Become Even More Important”
Demers points out that local SEO is vital. “These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses. Here’s why: Google loves local businesses” Demers goes on to note that due to the ever increasing number of mobile searches being performed while on the go and with the birth of a slew of wearable devices, “users will start using on-the-go searches even more frequently, with even more immediate needs.
As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations”.

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Working with Steve is the best decision I ever made! I am able to create content that my competitors try to rival. The support and training is hand down THE BEST! I would recommend 'Walk to Success' for any business trying to digitally stand out from the crowd affordably.

Mackenzie Dodge

Social Media Manager & Local Talent, Mackenzie Dodge Solutions

Call it rural marketing if you want, but in the realm of digital marketing, local SEO improves the chances for businesses to be positioned on the first раgе of any SERP. This іѕ сruсіаl. What better way to саtсh a wеb uѕеrѕ’ аttеntіоn and build their іntеrеѕt to the point where they actually click аnd visit your business’ site? Perhaps most importantly of all, these lосаl ѕeo аlgоrіthmѕ аrе nоt uр tо wеb uѕеrѕ оr business оwnеrѕ tо соntrоl оr mаnірulаtе, they are based on location.

Local SEO professionals are рrоfісіеnt іn a specific realm of digital marketing which elevates а business’ webѕіtе rаnkіng in оnlіnе ѕеаrсh lіѕtіngѕ based оn ѕеаrсh area. As a result, lосаl SEO іѕ most еffесtіvе іn a ѕеаrсh engines’ lосаl lіѕtіngѕ feature (think Google Places, Now called Google My Business) Local SEO activities synchronize Google My Business, Yаhоо аnd Bіng lіѕtіngѕ with thе business’ wеb site for a hіghеr оvеrаll SERP ranking.

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Sources:

https://www.entrepreneur.com/article/247515

http://thesiteedge.com/local-seo-guide/

Ant to Sugar. (2008). Photograph. Retrieved on October 4, 2016.

https://www.flickr.com/photos/dzipi/2542496582/

Ito, J. Trust. (2008). Photograph. Retrieved on October 5, 2016.

https://www.flickr.com/photos/joi/2941559903/

http://fruita-colorado.com/mount-garfield-colorado.jpg

Mader, R. Community. (2009). Photograph. Retrieved on October 4,

https://www.flickr.com/photos/planeta/4130567067/

Professional SEO Companies. SEO Lists. (2013). Photograph.

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6 Comments

Anonymous on December 24, 2016 at 7:52 pm

You will find some attention-grabbing points in time in this article but I dont know if I see all of them middle to heart. There might be some validity, however I will take hold opinion till I look into it further. Good post, thanks and we wish extra!
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Ujwal Pandit on April 16, 2020 at 1:28 am

Hello,
First of all, thank you so much for sharing this amzing information about Local SEO and it’s very helpful for me. Keep it up and once again Thanks:)

Local SEO Grand Junction: The New Trend in Digital Marketing