The moments that really matter; these micro-moments need to result in a click to a user-friendly, mobile responsive contextual landing page. The consumer journey will most likely end at your competitor’s cash register if the click “in the moment” takes them to your home page or even worse a non-responsive poorly designed outdated website. The consumer journey from click to close may include many visits to your website, it may include filling out a lead generation form and a drip email campaign or even a coupon that gets them to walk into your store or call for an appointment. A consumer journey that is designed from the 5-star review backwards to the search term they type or speak into their mobile device.  This contextual consumer journey is based on a need or pain that the consumer is experiencing at that micro-moment when your products or services provide the best and most relevant solution. The content that the consumer receives whether it is text, video, testimonial, images or better yet all of these in a well-designed page that is in context to their search phrase or keyword (called a query) will lead a consumer one step further on the journey to becoming a customer.

Context and Conversion Rate Optimization can be measured.

Internet Marketing Service